Operation Rescue childcare project – Fuelled by a desire to change the world, one community at a time

We often hear interesting stories of how companies come to exist, such as a chance meeting between future founders at college, or how someone who had a dream of starting their own company did so after flunking out of college.

For Marciano Teixeira, that moment came in the mid-1980s as he watched a documentary about the famine in Ethiopia on television.

The documentary in question had a profound effect on him.

“It was after watching that documentary that I understood I should do something to alleviate poverty, especially among children.”

In 1997 Marciano and his wife Christina made their first trip to Ethiopia with the aim of helping poor children, and Operation Rescue was born.

“The first project was started in Ethiopia, from a small number of children in our own house, and expanded little by little. Today in Ethiopia we are in three different cities supporting and caring for about 700 children.

“Later we started in Brazil in the region of the Sertao da Paraiba and Kolkata in India.”

A project with international scope

Marciano has hopes of establishing a project on every continent before long, commenting that “now we are in Africa, South America, and Asia.”

“The next intervention could be among refugees in Greece or the Roman in Romania.

“The expansion is already happening in Ethiopia. From one project initially, we are now in three cities.”

In Brazil, we are already in two different cities.”

Operation Rescue is dedicated to providing a way to care for those less fortunate, regardless of borders.

 “It is a way of caring for orphaned and impoverished children as well as their extended families and community.

“I believe ours is a caring model that should be expanded and used by others. We have many communities calling us to start a project, but our financial capabilities won’t allow us for the moment.

“As soon as we are financially able the project could be duplicated anywhere in the world.”  

As is usually the case when it comes to projects like that started by Marciano and Christina, finance plays a considerable part in its success.

Help from the tech community

One company has stepped up and offered to do its bit to help out. ATRONOCOM is an ultra-secure decentralized payment and messaging platform that donates 10% of every transaction fee to Operation Rescue via smart contract.

Just as a company can come together over a chance meeting between future founders, this relationship was born when a member of ATRONOCOM visited an Operation Rescue project in Brazil.

“The relationship started when a member of ATRONOCOM visited one of our projects in Brazil,” commented Marciano.

“They understood that ATRONOCOM could offer much-needed support, and help in the process of development of the community.”

Although ten percent may not sound like much on its own, ATRONOCOM has offered to donate ten percent of every transaction, which will undoubtedly mount up.

“The donation of 10% of each transaction will empower us to continue with the projects we already have, and provide us with the possibility of expanding to other countries,” continue Marciano. 

“We believe we’ll be able to assist three times as many children as we do today, maybe even more, thanks to the support of ATRONOCOM.”

Working with Marciano and Operation Rescue has provided ATRONOCOM with a way to give back to the community, and considering the work that both Marciano and Christina have done since the day Marciano watched that documentary in 1985, the money raised will be in good hands.