The emerging Fintech market has seen a burst of activity over the last 5 years, global investment in Fintech tripled to $12.21B in 2014. Traditional banking is being challenged as Fintech entrepreneurs and start-ups take matters into their own hands. Onalytica already analysed the Fintech discussion in the past and wanted to continue with these reports to show how influencer trends map out over time.
We were very interested in seeing which fintech professionals and brands were driving engagement within the fintech community, so we analysed over 482K tweets containing the word “fintech” and identified the top 100 most influential brands and individuals leading the discussion on Twitter. We discovered a very engaged community, with much discussion between individuals and brands, joining together in conversations looking to improve their quality of service.
Although the analysis (PageRank based methodology) may not be 100% accurate, it is interesting to see how much space innovative and independent brands take at the top of the list.
With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. It was interesting to see influential brands such as DNotes, Fintechna, Bitcoin Garden and Hedgeable leading the debate.
Scrolling down the list, beside the well established financial media like Forbes, Bloomberg and The Economist appears other brands already well know in the cryptocurrency industry: @CoinDesk ranked as #30, immediately followed by the Danish Exchange @CCEDK ApS, Holy Transaction at #74 and Bitcoin Rush at #97.