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Merchant Bank Global Digital Assets (GDA) Joins DigitalBits Ecosystem to Help Adopt Branded Cryptocurrencies


Merchant Bank Global Digital Assets (GDA) and DigitalBits are announcing partnership to facilitate enterprise adoption for branded cryptocurrencies. GDA will be joining the DigitalBits ecosystem to provide the infrastructure for consumers, merchants, brands and payment providers to benefit from branded cryptocurrencies and its emerging subcategory of branded stablecoins.  

Both companies want to help bring blockchain to the average user. GDA will focus on introducing branded cryptocurrencies to existing clients and enterprises alike, generating further support for the emerging asset category of branded stablecoins.      

“Brands and corporations may spur the next wave for banking the unbanked, and we believe that branded currencies may be the first glimpse of achieving this. With DigitalBits, we intend to bring this emerging asset category together with today’s digital banking solutions,” said GDA CEO Michael Gord.

GDA and its subsidiaries have worked with fortune 500 companies, such as Toronto Dominion Bank, governments in North America, the Caribbean, Africa and Asia, as well as some of the world’s largest digital ecosystems, such as TRX and the ONT networks.  Founded through the combination of MLG Blockchain and Secure Digital Markets, GDA bridges enterprise solutions with digital markets to accelerate the adoption of blockchain technology within mainstream society. GDA will facilitate and support select enterprises focused on the generation and deployment of branded cryptocurrency solutions, inclusive of capital for the procurement of DigitalBits’ XDB tokens.    

Global Digital Assets is based in Toronto & New York City. The company was founded during the combination of MLG Blockchain and Secure Digital Markets. This merchant bank offers a full-suite of services spanning from ventures and capital to markets and liquidity to provide end-to-end solutions to disruptive blockchain projects. Global Digital Assets’ management team has completed over three billion dollars of private placement or OTC transactions and has worked with a variety of firms ranging from family offices and HNWI, Fortune 100 enterprises, startups and global governments looking to accelerate their countries’ adoption of the blockchain.

DigitalBits is a blockchain protocol and network layer designed for consumer digital assets, specifically branded currencies. DigitalBits is focused on supporting innovators with driving enterprise adoption of cryptocurrency and its use in enhancing the consumer experience and corporate social responsibility initiatives. 

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