The purchase and exchange of data happens in the background every time we go online.
The users who drive the data get very little in return and this is where Liberdy comes in.
Liberdy has developed a decentralized advertising Data Management Platform (DMP) powered by
blockchain technology that rewards users for the use advertisers make of their data. The data extracted to the DMP is
information that users already share with companies like Google, Facebook and Amazon. Using AI and advanced analytics
processes, the data is aggregated and segmented before it is offered to advertisers.
Powered by the Blockchain, we ensure user data is of the highest quality, accurate, verified and
timestamped. Advertiser transactions, recorded on the blockchain, are transparent to all users.
The GDPR, a new EU bill, states that the user is the owner of his or her personal information and any
companies gathering user data must make a portable copy accessible, free of charge. This represents is a dramatic shift
towards data transparency and the empowerment of data subjects, which applies to all data collected by online companies.
| | | | | | | | The EU (European Union), in an attempt to limit the power of the data monopolies, has enacted a new
privacy bill. | | | | | starting from May 2018, companies must provide a copy of the data, free of charge, in an electronic
format. | This change is a dramatic shift towards data transparency and the empowerment of data subjects, which
applies to all data collected by online companies. |
Liberdy is the perfect solution for GDPR compliance
since our new economy allows us to easily gain the user’s consent for sharing their information with
potential advertisers. Our goal is to be the hub for all exported GDPR data for users.
A Growing Market Opportunity
The last 2 years have seen an incredible boom in data generation, with the creation of 90% of all
available data, and this market is expected to grow 27% per year. Detailed and accurate data is the key to any
successful online marketing effort.
Our consent-based DMP gives advertisers access to unique and reliable data, which up to now could not be obtained
outside the walled gardens of Facebook and Google.
Our solution seamlessly fits into the existing digital advertising ecosystem, addressing its needs for reliable data by
ensuring transparency and accuracy.
Liberdy leverages the advantages of blockchain technology and GDPR regulation to empower users to
manage their data rights. By reclaiming their data, users become equal partners in the online advertising ecosystem for
the very first time.
LIB is a utility token, which advertisers use in order to buy audiences and user profiles. It is also
used by data profilers who offer their services to advertisers. Last but not least, users earn money for sharing their
data and can invest money and resources in verifying data and improving the ecosystem.
LIB is a utility token, which advertisers use in order to buy audiences and user profiles. It is also
used by data profilers who offer their services to advertisers. Last but not least, Users earn money for sharing their
data and invest money and resources in verifying data and improving the ecosystem.
Step 1
LIB -The currency of the network. There will be a fixed (non-inflating) supply of 300m LIBs for these
purposes.
Step 2
Users - Get paid when advertisers make use of their data, pay to become Power users, and pay if they
choose to become Profilers
Step 3
Data Platform - manages all the exchange of data and rewards the targeted users
Step 4
Advertisers - Buy segmented data from the DMP and segments user profiles from the Data Profiling
Marketplace or pay for accessing the Audience Console users, and pay if they choose to become Profilers
Topic: [ANN][ICO] LIBERDY - RECLAIM YOUR DATA (Read 386 times)