The price at the moment is low in my opinion, for a crypto with a small amount of overall total coins to be produced.
I have been watching trading and I can see that some traders are keen to see Bata's price kept down. The effort to keep the price down is in order to buy more at a lower price. If you have a look yourself, there is an effort to keep the price below 800 sats as small amounts of BTA are sold on low market bids.
On the other hand when you look at the sell price, it has been above 1000 sats, floating around the 1200 - 1500 sats. There is also some sell orders of small amounts keeping the price down too.
That's what happens exchanges. Yes the price in my opinion should be closer to the 5k sat mark or even to be so bold as saying it should be closer to the 10k sats mark. Take a look, there is only a few bitcoin of sell orders standing in the way.
The market dictates the price, Bata does not, can not or will not manipulate the price.