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Author Topic: How Papyrus Global Aims To Bring Balance To The Advertising Ecosystem  (Read 193 times)

secco

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  • Bitcoin Garden: How Papyrus Global Aims To Bring Balance To The Advertising Ecosystem
    https://bitcoingarden.org/how-papyrus-global-aims-to-bring-balance-to-the-advertising-ecosystem/

    Digital ads revenues hit a record-breaking $220 billion in 2017 and the numbers continue to grow.  Despite this fact, advertising is one of the worlds most unproductive and opaque industries due to a variety of factors. One of the major reasons for its inefficiency is that all parties in the advertising value chain are continuously looking for new technical tricks to gain a competitive advantage at the expense of other players. To combat fraud, which costs advertisers approximately $51 million per day, and eliminate users’ growing frustration with the irrelevance, invasiveness, and obstructive nature of online advertisements, Papyrus has introduced blockchain based smart contracts to the advertising and publishing industry.

    Papyrus, the world’s first fully comprehensive and scalable blockchain ecosystem for digital advertisers, publishers, and developers has launched its Minimum Viable Product (MVP). The innovative technology removes the inefficiencies and dramatic challenges of the industry and aims to develop a disruptive digital advertising platform using a combination of integrated technologies that transform and unite the entire digital advertising market into a single comprehensive ecosystem, offering unmatched transparency, fraud reduction, security and cost effectiveness. All calculations between advertisers and publishers are controlled by smart contracts with automatic restrictions on payments depending on the quality of results as verified by independent verification service suppliers. Later in the year, Papyrus will launch its open-source blockchain network to where the current MVP will be migrated....
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