Last week, CoinDesk reported that the technology arm of Chinese web insurer ZhongAn was developing a blockchain platform.
Not for insurance, though, as you might expect. This one will help track the provenance of chicken.
While this marks a first for the Chinese company (partially owned by Alibaba, Tencent and insurance giant Ping An), the launch will join a growing list of blockchain projects aimed at improving China's food safety record.
Over the past few years, the country has been hit by a series of scandals involving contaminated produce and supply chain fraud, and initiatives to improve the industry's reputation are emerging from a broad range of public and private entities.
This particular project, though, is especially intriguing, not only for its potential impact on agriculture, but also because of its timing.
What do you know else about Blockchain in China?
Topic: Counting Chickens: Can Blockchain Restore Trust in China's Food Supply? (Read 228 times)