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Author Topic: NFT Marketing — How Does It Differ from Conventional Product Marketing?  (Read 26 times)

kathrynmitchell

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NFT marketing is the process of promoting products and services based on non-fungible tokens (NFTs). This type of marketing generally includes some modern marketing strategies unique to the domain. Some of such methods involve using community-based interaction platforms, hosting AMA (Ask Me Anything) sessions, and utilizing exclusive NFT platforms such as marketplaces, among others.

On the other hand, traditional marketing tactics such as press releases, social media, influencers, PPC (Pay Per Click) and PPI (Pay Per Impression) campaigns, optimizing search engines (SEO) and conversion rate (CRO), and content creation are also extensively used in NFT marketing.


But, the major difference between NFT marketing]  and conventional advertising is the approach to the mission. Since this blog only speaks about NFT marketing, we will only concentrate on how NFT marketers approach their problems. NFT marketers typically build wide-ranging plans for their projects as NFTs are still new to most people, and the existing target audience has already been bombarded by excessive use of unregulated marketing tactics.


The lack of full-fledged regulation around NFTs and their promotions also makes it easier for advertisers to venture towards the olden-day internet/mobile phone marketing tactics. Even though such tactics have given some success, the long-time NFT community has waked up, resulting in the need to reduce such hard-core promotions.


But, the NFT marketing community is smart enough to adapt newer techniques and derive from the basics of good old tactics such as the ones mentioned above. Reaching the NFT community has been a hectic task as a lot of NFTs roll out every day, and NFT collections with huge promises release every week. Hence, a perfect plan with a solid backup is required to make an NFT marketing campaign achieve its goals.

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Muneeb

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NFT market is so much different from the other crypto projects because not every crypto lover will interested to invest in the market. Crypto market is a very big market and almost peoples will invest their money in the coins and they buy the coins and hold that for long time when the price go high they sell their coins on a good price instantly.
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