What exactly is the metaverse? Owned by Meta (Facebook’s latest rebrand), it refers to shared virtual worlds and digital spaces using virtual reality (VR) or augmented reality (AR).
And now, it’s sweeping the fashion world.
‘The metaverse is a place where anyone can express themselves through fashion, so for brands it’s an untapped territory to connect with customers and also test new designs because if it’s popular in the metaverse, it’s likely to fly in stores.
I am very interested in the idea of ??bringing real and virtual life together.
Louise&Fred NFT is a project built around the success of its real-world namesake.
The celebrity hair salon based in Germany is making its way to the metaverse. From working with the biggest brands in the beauty industry, it is now expanding into collectibles with 5000 NFT-backed membership cards.
German stylist to supply customized digital identities to consumers through virtual experiments – The next unicorn?
The metaverse, which has been dubbed “the fashion playground,” is gradually becoming the go-to destination for beauty and fashion firms trying to reach out to a younger generation of consumers.
And this expansion has created an opportunity for cosmetology experts to capitalize on the trend.
Cosmetology and fashion, in general, have a very interesting role in the metaverse.
One of the main benefits stylists can offer consumers is personalized avatars for them to use when visiting the virtual world.
Picture a 3D avatar that not only looks like you but can also be customized to your taste.
This includes everything from clothes to hairstyle to more personal features such as tattoos and adornments.
The role of the beauty and fashion industry in avatar customization.
REAL PHYSICAL CELEBRITY HAIR SALON GOES TO THE METAVERSE..
Louise&Fred has been working with the biggest brands in the beauty industry for years and is one of the top hair salons in Germany. As the first exclusive salon they are now going to the Metaverse.
LOUISE&FRED first drop are about 5,000 digital collectibles (NFT's) living in the Ethereum blockchain.
The owners of the member card are officially in the club of Louise&Fred and get benefits both in the Metaverse and in real life. Because the Memberard is only the beginning of something huge.
At this moment luxury salons are programmed for the metaverse. These will be fully accessible in some metaverse platforms. A huge franchise is planned so that everyone will have the opportunity to open their own Louise&Fred salon.
We are exploring the endless opportunities of Web3 and the NFT-world, building a whole ecosystem for community adventures and entertainment.
Why should you get this membercard?
1. It’s not sure if there will be any after the first 5,000 cards accessible and additionally it is categorized in 5 colors - the black one will be super rare.
2. L&F is not only a NFT project but a metaverse project which will bring a great future in metaverse fashion because L&F is pretty famous and the idea is already very far advanced.
3. L&F creates the possibility to create a digital place to eventually sit with your favorite celebrities or professional athletes in a Hair Salon. "how crazy is that"
4. in Q2 there will be 10.000 different 3D gifs from Hair tools and every membercard owner is automatically in the whitelist for the presale.
Louise&Fred Metaverse and NFT Drop
Louise&Fred want to reach virtual communities and offer real-world utility in parallel.
To kick this off, the salon will release 5000 Louise &Fred NFTs, which doubles as membership cards for all future initiatives.
NFT holders will enjoy a 25% discount across all physical Louise and Fred stores.
In addition, they can also look forward to exclusive benefits from the salon’s partner brands.
Louise and Fred are more than just generative art collections, they are the future of digital hair salons.
For more info visit
https://louiseandfred.io/Discord-https://discord.com/invite/puyxxgAgM6
Twitter-https://twitter.com/lo_fre_meta
Instagram-https://www.instagram.com/louiseandfred/
Topic: A real physical celebrity hair salon goes to the Metaverse (Read 72 times)