Marketing is a part of business, no matter what business you run. If asked if this is important, it is very important to increase brand awareness of the project. Unfortunately, marketing will be give temporary effect, if marketing is not carried out continuously before the brand is well known. So, this is only capable of creating hype in crypto and then mass actions occur when they feel they have made a profit.
Technology is at the core of crypto project, it is the product being sold. Before well-known brands sell their brands, they certainly have to sell products. Apple will not be able to sell their brand if they do not have products that have good technology. Technology for long-term processes and the power of the business journey itself. When they are able to provide technology that is viable for public, then slowly this project will grow, of course, by doing marketing.
In the end, marketing and technology are not to be compared, but both must be done simultaneously.