The cryptocurrency economy is fairly new with most people yet to join. The few exchanges in the industry are competing for a limited market share. Marketing is therefore a core aspect that firms in the industry need to focus on.
Facebook’s Kate Rouch commented on her incumbency to Coinbase as an exciting opportunity to introduce millions of people to the benefits of cryptocurrency. She had been inspired by what she had learned about cryptocurrency and the “vast ecosystem it is helping usher forth.”
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