Every single ASIC manufacturer has the exact same business model:
Accept Pre-Orders at exceptionally high prices while falsely advertising future products and huge return on investments
Forward all funds from Pre-Orders to only BEGIN research and development of ASIC hardware
Pray that their manufacturers overseas don't screw them or delay them during production
Obtain the mining hardware
Use social media to manipulate customers into thinking that their manufacturing process is taking longer than expected
While doing step 5, they mine non-stop for months
Deliver the ASIC hardware to customers who complain the most or threaten to sue
Deliver the ASIC hardware to other less outspoken customers
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