Chiliz will use Enjin’s blockchain development platform to create branded collectibles for prominent sports and entertainment industry partners, including Juventus, Paris Saint-Germain, Atlético de Madrid, and Dota 2 champions OG.
Chiliz, world leaders in blockchain-based fan engagement, today announced a collaboration with leading blockchain ecosystem developer Enjin to create branded digital collectibles for the sports & entertainment industry. Chiliz will utilize the Enjin Platform to mint Ethereum-based collectibles for partners on their blockchain-powered fan engagement and rewards app Socios.com.
Thanks to this new relationship, Chiliz will be able to create non-fungible tokens (NFTs) for their full roster of Socios.com partners, which already includes major football clubs Juventus, Paris Saint-Germain, Atlético de Madrid, Galatasaray, A.S. Roma, West Ham, Independiente, and back-to-back Dota 2 esports champions OG. Chiliz are primed to announce at least one more major partnership this month and are targeting 50 IPs by the end of 2020 from sports, esports, and the entertainment industry.
All Chiliz collectibles will be created using ERC-1155, a bleeding-edge Ethereum token standard developed by Enjin which is used to mint fungible and non-fungible tokens in a single smart contract. Backed by Enjin Coin (ENJ), these collectible assets will be freely tradable on the Enjin Marketplace, and purchasable with both ENJ and CHZ.
“Earlier this year, we announced a plan to improve and expand the utility of CHZ in 2020 and beyond. We are thrilled to be working with Enjin, the world leader in this space, to bring this to fruition,” said Alexandre Dreyfus, CEO of Chiliz & Socios.com.
“We will also be launching limited-edition licensed collectibles and tokenizing the club-specific rewards and experiences offered through Socios.com. For example, if one of our partner clubs triumphs in their respective league, we can create unique tokens to celebrate the win, as well as tokens to celebrate player achievements or seasonal football prizes.”
The Enjin Platform enables businesses across industries to harness the power of next-generation Ethereum assets. Currently in early access, the platform is already being utilized by prominent organizations like Microsoft, and over 2,500 other projects have already been created on the testnet version. The team has confirmed the platform will launch publicly to Ethereum mainnet this month, allowing any developer or business to mint ENJ-backed blockchain assets with ease.
“Forged in digital entertainment, the Enjin ecosystem offers incredible opportunities to almost all industries and applications,” said Maxim Blagov, Enjin CEO. “As one of the earliest forms of entertainment, sports is a perfect fit for both our brand and our expanding collection of blockchain gamification use cases.
“We are delighted to collaborate with Chiliz and explore a new way to gamify sports and esports fan engagement, and we look forward to working with them to produce unique collectibles that fans can cherish and enjoy.”