DECENT officially launches ALAX Store to connect gamers and developers in South East Asia

ALAX Store promises to improve the speed and efficiency of mobile game sales through blockchain technology

Better, faster, cheaper games: ALAX Store is here in a win for game creators and users alike. The collaborating teams of DECENT and Dragonfly launch the mobile gaming platform which uses blockchain transactions to reduce costs, speed up exchange rates payment processing, and removes geographical currency barriers. 

The launch, following two years of development, heralds a new era for game creation and consumption. Previously, game developers would face fees of up to 70 percent and settlement wait times of up to six months. 

Now, through ALAX Store, game creators receive immediate payment with cost savings transmitted into the development of their game portfolio. Meanwhile, the platform allows users to access better game content for a lower price direct from the application. 

The project between DECENT, a blockchain technology provider, and Dragonfly, an app and game distribution platform popular in India, Thailand and the Philippines, operates using ALAX Tokens, with the platform raising US$3.8M in its token sale last year. 

ALAX Store is set to unlock gaming to millions of “unbanked” customers in Asia – those without access to traditional means of banking such credit cards – following operating agreements with tech companies like Gionee, Torque Mobile and Mobiola. 

DECENT CEO and Founder Matej Michalko, who also serves as ALAX Co-Founder, said the project was a step forward for mobile gaming. “I’m also proud to say that ALAX leverages DECENT’s DCore blockchain platform to bring value to game developers with fair and timely payouts. I’m confident we have laid a solid foundation for a very successful project and I can’t wait to see the impact ALAX makes in the gaming industry.”

On May 25, ALAX gave a launch party in Vietnam, welcoming more than 300 gaming enthusiasts and industry experts. Here, the team unveiled the newly launched ALAX Store and ALAX Pay applications for Android, both which allow its users to browse and directly purchase games from their creators.

The ALAX team is set to present at Vietnam Mobile Day 2019 in Ho Chi Minh City on June 7 and Ha Noi on June 14, 2019. For more information on the project, see the demo video or download the ALAX Store.

About ALAX

ALAX is a Mobile Game Distribution Platform, based on blockchain technology, which is set to transform the gaming industry around the world. It is a joint venture from blockchain technology business DECENT and app and game distribution platform Dragonfly, and aims to provide a platform for content creators and gamers alike, including ‘unbanked’ consumers worldwide. The ALAX partnership means DECENT’s proprietary blockchain technology will be rolled out to Dragonfly’s large active users. 

About Dragonfly

Dragonfly is a distribution platform for apps and games, committed to serving the global community and with a special focus in emerging markets (2.5 billion and growing). Dragonfly is already delivering quality gaming content with chart-topping titles like “Game of War,” to a massive market with over 100 million monthly active users worldwide. Dragonfly has maintained consumer reach and steady growth with conveniently pre-installed mobile marketplaces on their channel partners’ devices. (Vivo, Oppo, Huawei, True, Jio, MMX, Advan, Mito, Cherry and more.) 

About DECENT

Founded in 2015, DECENT is a non-profit foundation that has developed an open-source blockchain platform, DCore. Cooperating closely with top investment funds and incubators, DECENT is dedicated to building the ecosystem upon its proprietary blockchain technology to help developers and businesses adapt to a decentralized future. 

About DCore

Launched in 2017, DCore is a stable and customizable open-source blockchain platform that can easily be built upon. As the world’s first blockchain dedicated to digital content, media and entertainment, DCore provides user-friendly SDKs to empower dApp developers and businesses in the decentralized network.